Articles liés à Advertising Campaigns Workbook, Third Edition
Synopsis
Looking for a quick and easy guide for developing advertising campaigns? This workbook is designed to serve as an alternative (or a companion) to traditional advertising campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion. The Workbook is filled with hands-on exercises with “things to do” instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team.
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Advertising Campaigns Workbook
Vendeur : eCampus, Lexington, KY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. N° de réf. du vendeur N:9798992930511:ONHAND
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EUR 57,80
Expédition à EUR 3,48
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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