Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together - Couverture souple

Bianchi, Michele; DeHart, Elanor

 
9798993760810: Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together
Couverture souple
ISBN 13 : 9798993760810
Editeur : Octopus & Ink Press, 2026

Synopsis

Writing from the Inside Out explores the power of story as the connective tissue between what people believe and what they do. At a time when attention is fractured and trust is scarce, the ability to communicate with clarity and conviction isn’t optional—it’s the work.

Drawing on three decades in brand communications—including work at Patagonia, IKEA, and with purpose-driven startups—Michele Bianchi shows how values-based storytelling can shape culture, move audiences, and drive action. Part personal journey, part field guide, the book blends lived experience with practical frameworks, moving between memoir, brand strategy, and applied communication tools.

The book opens with a shift many leaders, nonprofits, and businesses face: moving beyond profit as the sole measure of success toward purpose as a driver of long-term impact. From there, Bianchi introduces the Six Spheres of Influence and the Six Pillars of Persuasive Storytelling—research-informed frameworks tested in real-world campaigns. Together, they offer guidance on clarifying vision, aligning values with mission, building community, and measuring impact without losing voice or integrity.

Case studies from Patagonia and IKEA ground the ideas in practice, while worksheets and exercises help readers apply the principles to their own work. Woven throughout are moments from Bianchi’s own path—early lessons in writing, time spent in nature, and behind-the-scenes stories from global campaigns—underscoring that storytelling is not just a technique, but a way of making meaning.

By the end, readers will see how purpose, storytelling, and action fit together—and how to find the story only they can tell.

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À propos des auteurs

Michele Bianchi is a writer, editor, and brand strategist based on Bainbridge Island, Washington. She spent more than eleven years at Patagonia, serving as managing editor of the catalog and later as a brand / environmental editor, and helped shape IKEA's People and Planet strategy. She works with mission-driven organizations to connect purpose with action through storytelling.

Elanor DeHart is a graduate from Northwest College of Art and Design. She specializes in hand lettering, web design, and watercolor and gouache painting.

Pauline Cremer works as illustrator and graphic designer in Berlin. She studied Communication Design in Potsdam and Jerusalem, specializing in Illustration. In her works, different topics are dealt with in a humorous way and with funny and quirky characters. In addition to digital illustration, he experiments with different printing techniques, such as linocuts, silk-screen printing and paper cut-outs. Her work has been published in several magazines and newspapers. Pauline has a soft spot for dogs (although she does not have one yet), loves to eat chocolate and loves it when it rains outside.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Octopus & Ink Press
Date d'édition
2026
Langue
anglais
ISBN 13 
9798993760810
Reliure
Broché
Illustrateur
Cremer Pauline
Nombre de pages
184
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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