CONTROL THE BRAND: How to Build, Protect, and Scale a Business That Dominates Its Market - Couverture souple

ALCOBA, RUBEN

 
9798994587232: CONTROL THE BRAND: How to Build, Protect, and Scale a Business That Dominates Its Market
Couverture souple
ISBN 13 : 9798994587232
Editeur : ALCOBA LAW GROUP PA, 2026

Synopsis

Most businesses think trademarks are protection.
They’re wrong.

If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control—
you don’t have a trademark problem.

You have a control problem.

A trademark is not just protection.
It is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.

In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:

  • keep competitors out
  • protect pricing power
  • scale without losing control

This is not a legal guide.
It is a strategy.

You can build a brand.
Or you can control it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
ALCOBA LAW GROUP PA
Date d'édition
2026
Langue
anglais
ISBN 13 
9798994587232
Reliure
Broché
Nombre de pages
153
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg