Most sales books teach you how to close. This one teaches you how to diagnose.
After 39 years in B2B sales, including helping scale a company from $220 million to $1.3 billion, Jon Webb saw the same costly pattern in sales meetings and opportunity reviews: sellers mistaking encouraging words for progress, carrying stalled deals in the pipeline, and cutting price because they could not identify the real resistance.
Jon calls it the Theatre of Hope.
The greatest threat to the deal is not your competitor. It is not your price. It is inaction, and behind inaction is a NO the seller has not yet diagnosed.
Selling Against NO! introduces the Seven Types of NO and gives sellers and leaders a practical framework to recognize resistance, uncover what it means, and make the appropriate Professional Move. From the False YES and Silent NO to the Internal NO that kills major opportunities, Jon shows you how to replace hope with Clarity and turn Clarity into Commitment.
Professional Sellers do more than secure an order. They Help, Serve & Influence by helping buyers think, confronting what is preventing progress, and accepting responsibility for their role in the decision.
Resistance is Information.
Stop Pitching. Start Diagnosing.
With a foreword by Paul Cherry, author of Questions That Sell.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
JON WEBB is the Founder of Major LeagueSelling LLC and one of B2B sales' mostexperienced practitioners. Over a 39-yearcareer, he has led sales organizations, coachedfrontline sellers and executives, and helped scalea commercial organization from $220 million to$1.3 billion. He is also a high school basketballcoach and believes the same principles that winchampionships win deals.Selling Against NO! is his first book.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : new. Hardcover. Most sales books teach you how to close. This one teaches you how to diagnose. After 39 years in B2B sales, scaling a company from $220 million to $1.3 billion, Jon Webb has built the diagnostic operating system that separates the top 5% of professional sellers from everyone else. The enemy isn't your competitor. It isn't your price. It's inaction, and it always stems from one of Seven Types of NO. Selling Against NO! gives you the complete framework to name every type of resistance, decode what it means, and execute the exact response that moves the deal forward. With a foreword by Paul Cherry, author of Questions That Sell. Stop Pitching. Start Diagnosing. Most sales books teach you how to close. This one teaches you how to diagnose. Jon Webb names every type of buyer resistance and shows you how to respond. Foreword by Paul Cherry. Stop Pitching. Start Diagnosing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798994917718
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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most sales books teach you how to close. This one teaches you how to diagnose.After 39 years in B2B sales, including helping scale a company from $220 million to $1.3 billion, Jon Webb saw the same costly pattern in sales meetings and opportunity reviews: sellers mistaking encouraging words for progress, carrying stalled deals in the pipeline, and cutting price because they could not identify the real resistance.Jon calls it the Theatre of Hope.The greatest threat to the deal is not your competitor. It is not your price. It is inaction, and behind inaction is a NO the seller has not yet diagnosed.Selling Against NO! introduces the Seven Types of NO and gives sellers and leaders a practical framework to recognize resistance, uncover what it means, and make the appropriate Professional Move. From the False YES and Silent NO to the Internal NO that kills major opportunities, Jon shows you how to replace hope with Clarity and turn Clarity into Commitment.Professional Sellers do more than secure an order. They Help, Serve & Influence by helping buyers think, confronting what is preventing progress, and accepting responsibility for their role in the decision.Resistance is Information.Stop Pitching. Start Diagnosing.With a foreword by Paul Cherry, author of Questions That Sell. N° de réf. du vendeur 9798994917718
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Hardcover. Etat : new. Hardcover. Most sales books teach you how to close. This one teaches you how to diagnose. After 39 years in B2B sales, scaling a company from $220 million to $1.3 billion, Jon Webb has built the diagnostic operating system that separates the top 5% of professional sellers from everyone else. The enemy isn't your competitor. It isn't your price. It's inaction, and it always stems from one of Seven Types of NO. Selling Against NO! gives you the complete framework to name every type of resistance, decode what it means, and execute the exact response that moves the deal forward. With a foreword by Paul Cherry, author of Questions That Sell. Stop Pitching. Start Diagnosing. Most sales books teach you how to close. This one teaches you how to diagnose. Jon Webb names every type of buyer resistance and shows you how to respond. Foreword by Paul Cherry. Stop Pitching. Start Diagnosing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798994917718
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Hardcover. Etat : new. Hardcover. Most sales books teach you how to close. This one teaches you how to diagnose. After 39 years in B2B sales, scaling a company from $220 million to $1.3 billion, Jon Webb has built the diagnostic operating system that separates the top 5% of professional sellers from everyone else. The enemy isn't your competitor. It isn't your price. It's inaction, and it always stems from one of Seven Types of NO. Selling Against NO! gives you the complete framework to name every type of resistance, decode what it means, and execute the exact response that moves the deal forward. With a foreword by Paul Cherry, author of Questions That Sell. Stop Pitching. Start Diagnosing. Most sales books teach you how to close. This one teaches you how to diagnose. Jon Webb names every type of buyer resistance and shows you how to respond. Foreword by Paul Cherry. Stop Pitching. Start Diagnosing. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798994917718
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Buch. Etat : Neu. Selling Against NO! | Jon Webb | Buch | Englisch | 2026 | Major League Selling | EAN 9798994917718 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 135936121
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