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Pivot-Quest: Find Your Way Forward When the Career You Built No Longer Fits - Couverture souple

Baptista, Luis R; Pereira, Juliana N

 
9798995027928: Pivot-Quest: Find Your Way Forward When the Career You Built No Longer Fits

À propos des auteurs

Luis knows what it feels like to wonder if you chose wrong. Over seven career transitions across three continents, he went from civil engineer to running a $300M retail operation to teaching at one of Europe's top business schools. He also launched three start-ups along the way. Some of those moves were brave. Some were terrifying. Not all of them worked out the way he planned.He holds an MBA from Kellogg and teaches at IE University. His Coursera course on "brand" and "product strategy" has reached over 150,000 professionals worldwide. But the real insights came from spending three years listening to over 100 people in 25 countries tell the honest version of their career-pivot stories, the version they don't put on LinkedIn. Luis writes for anyone navigating career change without a map, whether you're quietly questioning or suddenly forced to start over.

Juliana has navigated seven major career pivots - not all of them graceful, all of them transformative. Reinvention wasn't linear. It meant starting over, rebuilding status, questioning identity and choosing growth anyway. From New York ad agencies to luxury communications representing Gucci, Burberry, and Tiffany & Co., she later founded a wellness and beauty venture that successfully exited. She went on to build an inclusive campus life model serving 10,000+ students at IE University, before becoming Global CMO of a tech consultancy. Her work has been featured in Harvard Business Review Deusto and on TEDx. In 2025, she was formally recognized by the City of Madrid for her contribution to economic development, innovation, and international impact. Today, as a Board Member of UNICEF Spain and advisor to multiple organizations, Juliana works with leaders to build cultures where performance and humanity coexist. Because she believes the soul of every company is its people and community is not a soft skill. It is strategy. Pivot-Quest is the culmination of her lived reinvention, her work with thousands navigating change, and her conviction that career pivots aren't breakdowns. They're breakthroughs.

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