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Synopsis
What does it really take to lead marketing like an entrepreneur, whether you're running a five-person startup or a fifty-thousand-person enterprise?
Foundations of Entrepreneurship: The Entrepreneurial CMO is a practical guide to marketing leadership, written for anyone stepping into the CMO role or looking to lead marketing with an entrepreneurial mindset. Drawing on John A. Sims Jr.'s four decades of experience, from his first year as a Harvard MBA student to advising Chief Marketing Officers across Silicon Valley startups, Fortune 100 boardrooms, and industries spanning Tech, Financial Services, BioPharma, Consumer Goods, and B2B services, the book makes the case that great marketing leadership isn't built on one brilliant campaign. It comes from disciplined mastery of a consistent set of functions, no matter how large or small the company.
The book is structured around ten core functions every CMO must master: Marketing Strategy, Brand Management, Market Research, Product Marketing, Digital Marketing, Content Strategy, Lead Generation, Customer Segmentation, Public Relations, and Marketing Analytics. Each chapter pairs research-backed frameworks with real-world-inspired stories that show how these functions shift depending on context, whether that's a bootstrapped tech startup finding its niche or a BioPharma company navigating regulatory scrutiny.
Conversational and candid rather than academic, the book reads more like a mentoring session than a textbook. It's written for first-year MBA students, professionals transitioning into marketing, and seasoned executives looking to reconnect with an entrepreneurial edge, and closes with a look at how AI and digital transformation are reshaping the CMO role, while insisting the underlying fundamentals of strategy, brand, and customer focus haven't changed. This edition includes a comprehensive glossary of key marketing terms for quick reference.
The fundamentals of marketing leadership haven't changed. It's time to master them.
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Foundations of Entrepreneurship (Paperback)
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Paperback. Etat : new. Paperback. What does it really take to lead marketing like an entrepreneur, whether you're running a five-person startup or a fifty-thousand-person enterprise?Foundations of Entrepreneurship: The Entrepreneurial CMO is a practical guide to marketing leadership, written for anyone stepping into the CMO role or looking to lead marketing with an entrepreneurial mindset. Drawing on John A. Sims Jr.'s four decades of experience, from his first year as a Harvard MBA student to advising Chief Marketing Officers across Silicon Valley startups, Fortune 100 boardrooms, and industries spanning Tech, Financial Services, BioPharma, Consumer Goods, and B2B services, the book makes the case that great marketing leadership isn't built on one brilliant campaign. It comes from disciplined mastery of a consistent set of functions, no matter how large or small the company.The book is structured around ten core functions every CMO must master: Marketing Strategy, Brand Management, Market Research, Product Marketing, Digital Marketing, Content Strategy, Lead Generation, Customer Segmentation, Public Relations, and Marketing Analytics. Each chapter pairs research-backed frameworks with real-world-inspired stories that show how these functions shift depending on context, whether that's a bootstrapped tech startup finding its niche or a BioPharma company navigating regulatory scrutiny.Conversational and candid rather than academic, the book reads more like a mentoring session than a textbook. It's written for first-year MBA students, professionals transitioning into marketing, and seasoned executives looking to reconnect with an entrepreneurial edge, and closes with a look at how AI and digital transformation are reshaping the CMO role, while insisting the underlying fundamentals of strategy, brand, and customer focus haven't changed. This edition includes a comprehensive glossary of key marketing terms for quick reference.The fundamentals of marketing leadership haven't changed. It's time to master them. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798995283119
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Foundations of Entrepreneurship (Paperback)
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Paperback. Etat : new. Paperback. What does it really take to lead marketing like an entrepreneur, whether you're running a five-person startup or a fifty-thousand-person enterprise?Foundations of Entrepreneurship: The Entrepreneurial CMO is a practical guide to marketing leadership, written for anyone stepping into the CMO role or looking to lead marketing with an entrepreneurial mindset. Drawing on John A. Sims Jr.'s four decades of experience, from his first year as a Harvard MBA student to advising Chief Marketing Officers across Silicon Valley startups, Fortune 100 boardrooms, and industries spanning Tech, Financial Services, BioPharma, Consumer Goods, and B2B services, the book makes the case that great marketing leadership isn't built on one brilliant campaign. It comes from disciplined mastery of a consistent set of functions, no matter how large or small the company.The book is structured around ten core functions every CMO must master: Marketing Strategy, Brand Management, Market Research, Product Marketing, Digital Marketing, Content Strategy, Lead Generation, Customer Segmentation, Public Relations, and Marketing Analytics. Each chapter pairs research-backed frameworks with real-world-inspired stories that show how these functions shift depending on context, whether that's a bootstrapped tech startup finding its niche or a BioPharma company navigating regulatory scrutiny.Conversational and candid rather than academic, the book reads more like a mentoring session than a textbook. It's written for first-year MBA students, professionals transitioning into marketing, and seasoned executives looking to reconnect with an entrepreneurial edge, and closes with a look at how AI and digital transformation are reshaping the CMO role, while insisting the underlying fundamentals of strategy, brand, and customer focus haven't changed. This edition includes a comprehensive glossary of key marketing terms for quick reference.The fundamentals of marketing leadership haven't changed. It's time to master them. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798995283119
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Foundations of Entrepreneurship : The Entrepreneurial CMO
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Taschenbuch. Etat : Neu. Neuware - What does it really take to lead marketing like an entrepreneur, whether you're running a five-person startup or a fifty-thousand-person enterprise Foundations of Entrepreneurship: The Entrepreneurial CMO is a practical guide to marketing leadership, written for anyone stepping into the CMO role or looking to lead marketing with an entrepreneurial mindset. Drawing on John A. Sims Jr.'s four decades of experience, from his first year as a Harvard MBA student to advising Chief Marketing Officers across Silicon Valley startups, Fortune 100 boardrooms, and industries spanning Tech, Financial Services, BioPharma, Consumer Goods, and B2B services, the book makes the case that great marketing leadership isn't built on one brilliant campaign. It comes from disciplined mastery of a consistent set of functions, no matter how large or small the company.The book is structured around ten core functions every CMO must master: Marketing Strategy, Brand Management, Market Research, Product Marketing, Digital Marketing, Content Strategy, Lead Generation, Customer Segmentation, Public Relations, and Marketing Analytics. Each chapter pairs research-backed frameworks with real-world-inspired stories that show how these functions shift depending on context, whether that's a bootstrapped tech startup finding its niche or a BioPharma company navigating regulatory scrutiny.Conversational and candid rather than academic, the book reads more like a mentoring session than a textbook. It's written for first-year MBA students, professionals transitioning into marketing, and seasoned executives looking to reconnect with an entrepreneurial edge, and closes with a look at how AI and digital transformation are reshaping the CMO role, while insisting the underlying fundamentals of strategy, brand, and customer focus haven't changed. This edition includes a comprehensive glossary of key marketing terms for quick reference.The fundamentals of marketing leadership haven't changed. It's time to master them. N° de réf. du vendeur 9798995283119
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