Load-Bearing: How Capital Underwrote the Modern Body - Couverture rigide

Biswas M.D., Atanu

9798996865512: Load-Bearing: How Capital Underwrote the Modern Body

Couverture rigide

ISBN 13 : 9798996865512

Editeur : Cyr & Porter, 2026

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Every nose job, every reconstruction, every silicone implant and lunchtime injectable has a price — and the price was never an accident.

For a century, the story of plastic surgery has been told as a story of vanity, or of medical heroics. It is neither. It is a story about money.

In Load-Bearing, board-certified plastic surgeon Atanu Biswas traces how financial forces — world wars, the Great Depression, tax policy, insurance law, consumer credit, reality television, and the private equity now buying up the field — shaped the modern human body, one economic incentive at a time. From the ruined faces of the First World War that built reconstructive surgery, to the GI Bill that funded a generation of surgeons, to the recession that exposed how a $12,000 procedure is really priced, this is the hidden financial machinery beneath a century of cutting.

It is also a surgeon’s reckoning with his own profession: who is qualified to hold the knife, what separates medicine from marketing, and why the most important question a patient can ask has nothing to do with price.

Rigorous, surprising, and told with the clarity of a working operating room, Load-Bearing is the economic history of the body you didn’t know you were living in.

For readers of The Psychology of Money, Killer Looks, and anyone who has ever wondered what their face is worth.

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� propos de l'auteur

Atanu Biswas, M.D., M.S., is a board-certified plastic surgeon who trained in plastic and reconstructive surgery at the Mayo Clinic in Arizona, following a full general surgery residency at the University of Arizona - nearly a decade of surgical training before he ever practiced independently. He holds an M.D. from the Quillen College of Medicine and a master's degree in medical sciences earned summa cum laude. He is a Diplomate of the American Board of Plastic Surgery, serves as clinical faculty in the Marietta Plastic Surgery Aesthetic Surgery Fellowship and as adjunct faculty at Mayo Clinic Arizona, and has published in journals including Plastic and Reconstructive Surgery. His clinical work has been featured in People and New Beauty. He practices in the Atlanta area. Load-Bearing is his first book - an economic history of his own field, and an argument for why the credential behind the scalpel matters more than the price in front of it.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.