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Synopsis
Larry Namer opens by arguing entertainment has always been about capturing attention, not stars or big screens, and that attention now lives on the phone, in the in-between moments Hollywood never programmed for. Into that gap has stepped the microdrama: short, vertical, scripted stories of 30 seconds to a few minutes that meet viewers on their own terms rather than demanding a full evening.
Drawing on 50 years of experience, from cable ducts to co-founding E! Entertainment Television with Alan Mruvka to building media ventures worldwide, Namer frames the book as a practical playbook, not theory. His pattern: spot behavioral shifts before the industry does, respect that behavior instead of fighting it, and build formats that fit the new reality so well they later seem obvious. He treats microdramas as exactly the kind of underestimated opportunity worth betting on early, and pushes back on chasing virality, arguing that done right, microdramas are a repeatable system for telling complete stories in tiny pieces and turning attention into real business outcomes.
The book targets creators, producers, and entrepreneurs willing to get a little weird before the format is fashionable. Namer previews what's covered: finding a clear creative concept, designing tight 60-second episodes, casting and producing on realistic budgets, writing for vertical screens, and navigating platforms and monetization, illustrated with candid wins and near-disasters. He closes by noting no studio or big budget is required, just a clear idea, a willingness to learn this new grammar, and the discipline to keep showing up.
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Two Minute Television: The Future of Television Fits in Your Pocket
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9798997102500
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EUR 33,24
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Two Minute Television (Hardcover)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Larry Namer opens by arguing entertainment has always been about capturing attention, not stars or big screens, and that attention now lives on the phone, in the in-between moments Hollywood never programmed for. Into that gap has stepped the microdrama: short, vertical, scripted stories of 30 seconds to a few minutes that meet viewers on their own terms rather than demanding a full evening.Drawing on 50 years of experience, from cable ducts to co-founding E! Entertainment Television with Alan Mruvka to building media ventures worldwide, Namer frames the book as a practical playbook, not theory. His pattern: spot behavioral shifts before the industry does, respect that behavior instead of fighting it, and build formats that fit the new reality so well they later seem obvious. He treats microdramas as exactly the kind of underestimated opportunity worth betting on early, and pushes back on chasing virality, arguing that done right, microdramas are a repeatable system for telling complete stories in tiny pieces and turning attention into real business outcomes.The book targets creators, producers, and entrepreneurs willing to get a little weird before the format is fashionable. Namer previews what's covered: finding a clear creative concept, designing tight 60-second episodes, casting and producing on realistic budgets, writing for vertical screens, and navigating platforms and monetization, illustrated with candid wins and near-disasters. He closes by noting no studio or big budget is required, just a clear idea, a willingness to learn this new grammar, and the discipline to keep showing up. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798997102500
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EUR 36
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Expédition nationale : Etats-Unis
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Two Minute Television
impression à la demandeVendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9798997102500
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Two Minute Television
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9798997102500
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Two Minute Television
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware - Larry Namer opens by arguing entertainment has always been about capturing attention, not stars or big screens, and that attention now lives on the phone, in the in-between moments Hollywood never programmed for. Into that gap has stepped the microdrama: short, vertical, scripted stories of 30 seconds to a few minutes that meet viewers on their own terms rather than demanding a full evening.Drawing on 50 years of experience, from cable ducts to co-founding E! Entertainment Television with Alan Mruvka to building media ventures worldwide, Namer frames the book as a practical playbook, not theory. His pattern: spot behavioral shifts before the industry does, respect that behavior instead of fighting it, and build formats that fit the new reality so well they later seem obvious. He treats microdramas as exactly the kind of underestimated opportunity worth betting on early, and pushes back on chasing virality, arguing that done right, microdramas are a repeatable system for telling complete stories in tiny pieces and turning attention into real business outcomes.The book targets creators, producers, and entrepreneurs willing to get a little weird before the format is fashionable. Namer previews what's covered: finding a clear creative concept, designing tight 60-second episodes, casting and producing on realistic budgets, writing for vertical screens, and navigating platforms and monetization, illustrated with candid wins and near-disasters. He closes by noting no studio or big budget is required, just a clear idea, a willingness to learn this new grammar, and the discipline to keep showing up. N° de réf. du vendeur 9798997102500
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Expédition depuis Allemagne vers Etats-Unis
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Two Minute Television (Hardcover)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Larry Namer opens by arguing entertainment has always been about capturing attention, not stars or big screens, and that attention now lives on the phone, in the in-between moments Hollywood never programmed for. Into that gap has stepped the microdrama: short, vertical, scripted stories of 30 seconds to a few minutes that meet viewers on their own terms rather than demanding a full evening.Drawing on 50 years of experience, from cable ducts to co-founding E! Entertainment Television with Alan Mruvka to building media ventures worldwide, Namer frames the book as a practical playbook, not theory. His pattern: spot behavioral shifts before the industry does, respect that behavior instead of fighting it, and build formats that fit the new reality so well they later seem obvious. He treats microdramas as exactly the kind of underestimated opportunity worth betting on early, and pushes back on chasing virality, arguing that done right, microdramas are a repeatable system for telling complete stories in tiny pieces and turning attention into real business outcomes.The book targets creators, producers, and entrepreneurs willing to get a little weird before the format is fashionable. Namer previews what's covered: finding a clear creative concept, designing tight 60-second episodes, casting and producing on realistic budgets, writing for vertical screens, and navigating platforms and monetization, illustrated with candid wins and near-disasters. He closes by noting no studio or big budget is required, just a clear idea, a willingness to learn this new grammar, and the discipline to keep showing up. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798997102500
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EUR 38,30
Expédition à EUR 44,39
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Expédition depuis Royaume-Uni vers Etats-Unis
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Two Minute Television (Hardcover)
impression à la demandeVendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Larry Namer opens by arguing entertainment has always been about capturing attention, not stars or big screens, and that attention now lives on the phone, in the in-between moments Hollywood never programmed for. Into that gap has stepped the microdrama: short, vertical, scripted stories of 30 seconds to a few minutes that meet viewers on their own terms rather than demanding a full evening.Drawing on 50 years of experience, from cable ducts to co-founding E! Entertainment Television with Alan Mruvka to building media ventures worldwide, Namer frames the book as a practical playbook, not theory. His pattern: spot behavioral shifts before the industry does, respect that behavior instead of fighting it, and build formats that fit the new reality so well they later seem obvious. He treats microdramas as exactly the kind of underestimated opportunity worth betting on early, and pushes back on chasing virality, arguing that done right, microdramas are a repeatable system for telling complete stories in tiny pieces and turning attention into real business outcomes.The book targets creators, producers, and entrepreneurs willing to get a little weird before the format is fashionable. Namer previews what's covered: finding a clear creative concept, designing tight 60-second episodes, casting and producing on realistic budgets, writing for vertical screens, and navigating platforms and monetization, illustrated with candid wins and near-disasters. He closes by noting no studio or big budget is required, just a clear idea, a willingness to learn this new grammar, and the discipline to keep showing up. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798997102500
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EUR 51,27
Expédition à EUR 33,16
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Expédition depuis Australie vers Etats-Unis
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