Beyond The Single Sale A Chefs Guide To Selling Wine: How Thirty Years Of Kitchen Hospitality Became The Secret To Wine Sales Success - Couverture rigide
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Beyond The Single Sale A Chefs Guide To Selling Wine: How Thirty Years Of Kitchen Hospitality Became The Secret To Wine Sales Success
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Van Epps, Michael (illustrateur). N° de réf. du vendeur I-9798999299505
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EUR 27,47
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Beyond The Single Sale A Chefs Guide To Selling Wine (Hardcover)
impression à la demandeVendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Van Epps, Michael (illustrateur). Hardcover. Beyond the Single Sale: A Chef's Guide to Selling WineA chef with 30 years of international kitchen experience transitions to wine retail and immediately outsells veteran staff using hospitality principles the wine industry has forgotten. "Beyond the Single Sale" documents a proven methodology that prioritizes customer comfort over wine education, challenging the industry's traditional focus on technical knowledge.Written in raw kitchen talk with profanity throughout, this book speaks in the authentic voice of working wine professionals rather than academic wine writing. The core premise: wine sales are won in the first 30 seconds through immediate connection, not after lengthy terroir education that often intimidates customers away from purchases.Key methodologies include the First Impression Framework that determines lifetime customer value, translation techniques that convert customer requests into wine solutions without correcting their vocabulary, the Four Bands of Power inventory system that organizes wines by sales role rather than region, and a systematic five-phase customer evolution process from gateway buyers to collection-phase enthusiasts. The book documents how one customer progressed from purchasing budget wines to generating thousands in annual revenue through relationship-driven guidance.Unlike academic wine texts focused on technical knowledge, this book addresses the critical gap between wine education and sales effectiveness. It provides immediately implementable systems for wine retail staff, shop owners, restaurant wine directors, and hospitality professionals transitioning to wine sales. The methodology shows how formal wine credentials support rather than drive successful customer relationships.The author applies hospitality principles developed across eight countries in professional kitchens to wine retail environments, demonstrating how authentic service creates sustainable business growth. Written for working wine professionals with explicit language and common kitchen vernacular, the book offers concrete solutions to common retail challenges: staff training, customer retention, and building profitable businesses. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798999299505
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EUR 31,90
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Beyond The Single Sale A Chefs Guide To Selling Wine
impression à la demandeVendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. Van Epps, Michael (illustrateur). New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9798999299505
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EUR 33,01
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Beyond The Single Sale A Chefs Guide To Selling Wine
impression à la demandeVendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. Van Epps, Michael (illustrateur). New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9798999299505
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EUR 29,60
Expédition à EUR 4,81
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Beyond The Single Sale A Chefs Guide To Selling Wine (Hardcover)
impression à la demandeVendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Van Epps, Michael (illustrateur). Hardcover. Beyond the Single Sale: A Chef's Guide to Selling WineA chef with 30 years of international kitchen experience transitions to wine retail and immediately outsells veteran staff using hospitality principles the wine industry has forgotten. "Beyond the Single Sale" documents a proven methodology that prioritizes customer comfort over wine education, challenging the industry's traditional focus on technical knowledge.Written in raw kitchen talk with profanity throughout, this book speaks in the authentic voice of working wine professionals rather than academic wine writing. The core premise: wine sales are won in the first 30 seconds through immediate connection, not after lengthy terroir education that often intimidates customers away from purchases.Key methodologies include the First Impression Framework that determines lifetime customer value, translation techniques that convert customer requests into wine solutions without correcting their vocabulary, the Four Bands of Power inventory system that organizes wines by sales role rather than region, and a systematic five-phase customer evolution process from gateway buyers to collection-phase enthusiasts. The book documents how one customer progressed from purchasing budget wines to generating thousands in annual revenue through relationship-driven guidance.Unlike academic wine texts focused on technical knowledge, this book addresses the critical gap between wine education and sales effectiveness. It provides immediately implementable systems for wine retail staff, shop owners, restaurant wine directors, and hospitality professionals transitioning to wine sales. The methodology shows how formal wine credentials support rather than drive successful customer relationships.The author applies hospitality principles developed across eight countries in professional kitchens to wine retail environments, demonstrating how authentic service creates sustainable business growth. Written for working wine professionals with explicit language and common kitchen vernacular, the book offers concrete solutions to common retail challenges: staff training, customer retention, and building profitable businesses. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798999299505
Acheter neuf
EUR 33,91
Expédition à EUR 42,76
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Beyond The Single Sale A Chefs Guide To Selling Wine (Hardcover)
impression à la demandeVendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Van Epps, Michael (illustrateur). Hardcover. Beyond the Single Sale: A Chef's Guide to Selling WineA chef with 30 years of international kitchen experience transitions to wine retail and immediately outsells veteran staff using hospitality principles the wine industry has forgotten. "Beyond the Single Sale" documents a proven methodology that prioritizes customer comfort over wine education, challenging the industry's traditional focus on technical knowledge.Written in raw kitchen talk with profanity throughout, this book speaks in the authentic voice of working wine professionals rather than academic wine writing. The core premise: wine sales are won in the first 30 seconds through immediate connection, not after lengthy terroir education that often intimidates customers away from purchases.Key methodologies include the First Impression Framework that determines lifetime customer value, translation techniques that convert customer requests into wine solutions without correcting their vocabulary, the Four Bands of Power inventory system that organizes wines by sales role rather than region, and a systematic five-phase customer evolution process from gateway buyers to collection-phase enthusiasts. The book documents how one customer progressed from purchasing budget wines to generating thousands in annual revenue through relationship-driven guidance.Unlike academic wine texts focused on technical knowledge, this book addresses the critical gap between wine education and sales effectiveness. It provides immediately implementable systems for wine retail staff, shop owners, restaurant wine directors, and hospitality professionals transitioning to wine sales. The methodology shows how formal wine credentials support rather than drive successful customer relationships.The author applies hospitality principles developed across eight countries in professional kitchens to wine retail environments, demonstrating how authentic service creates sustainable business growth. Written for working wine professionals with explicit language and common kitchen vernacular, the book offers concrete solutions to common retail challenges: staff training, customer retention, and building profitable businesses. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9798999299505
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EUR 47,98
Expédition à EUR 31,83
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
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Beyond The Single Sale A Chefs Guide To Selling Wine | How Thirty Years Of Kitchen Hospitality Became The Secret To Wine Sales Success
impression à la demandeVendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Van Epps, Michael (illustrateur). Beyond The Single Sale A Chefs Guide To Selling Wine | How Thirty Years Of Kitchen Hospitality Became The Secret To Wine Sales Success | Kameron Kurtz | Buch | Englisch | 2025 | GKV Publishing | EAN 9798999299505 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 134242164
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EUR 38,65
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 5 disponible(s)