Titre: ARCHITECTING EXPERIENCE: A MARKETING SCIENCE AND DIGITAL ANALYTICS HANDBOOK - ADVANCES AND OPPORTUNITIES WITH BIG DATA AND ANALYTICS 1
�diteur: WSPC
Date de parution: 2015
Langue: anglais
ISBN � 10 chiffres: 981472565X
ISBN � 13 chiffres: 9789814725651
Reliure: Couverture souple
�tat de l'article: New

A propos de ce titre

Synopsis

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Pr�sentation de l'�diteur

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.

Wheeler answers the biggest question facing digital marketers today: ""with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?"" The quick answer to this is ""through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience"", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

We sell textbooks to students at very affordable prices. All books are brand new, satisfaction guaranteed.

Visitez la page d�accueil du vendeur

Informations commerciales relatives au vendeur

Romtrade Corp.
39137 BYERS DR., STERLING HEIGHTS, MI, 48310, U.S.A.

Conditions de vente et de livraison

Conditions g�n�rales de vente

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days. The contact persons name is
Constantin Marandici and the m...

Pour plus d'information

Conditions d'exp�dition

Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required. We use USPS, DHL and ARAMEX for shipping.