Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Simonson, Itamar; Rosen, Emanuel

145 évaluations par Goodreads

Langue : anglais

Edité par Harper Business, 2014

0062215671 / 9780062215673

Vendeur : Book Grocer, Tullamarine, VIC, AustralieBook Grocer

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Etat: Occasion

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[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Itamar Simonson Format: Hardback Number of Pages: 256 Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.…

N° de réf. du vendeur 9780062215673-SECONDHAND

Titre
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Auteur
Simonson, Itamar; Rosen, Emanuel
Éditeur
Harper Business
Année de publication
2014
Type de livre
Secondhand, Hardback
Reliure
Secondhand, Hardback
Langue
anglais
ISBN à 10 chiffres
0062215671
ISBN à 13 chiffres
9780062215673

Book Grocer

Tullamarine, VIC, Australie

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 15 octobre 2025

Frais d'expédition de Australie vers Etats-Unis

Article15 à 25 jours ouvrés15 à 25 jours ouvrés
Premier articleEUR 26,67EUR 26,67
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