Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Itamar Simonson

145 évaluations par Goodreads

Langue : anglais

Edité par HarperCollins Publishers Inc, 2014

0062215671 / 9780062215673

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.…

N° de réf. du vendeur CIN0062215671VG

Titre
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Auteur
Itamar Simonson
Éditeur
HarperCollins Publishers Inc
Année de publication
2014
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0062215671
ISBN à 13 chiffres
9780062215673

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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