Accelerating Customer Relationships: Using Crm and Relationship Technologies

Swift, Ronald S.

ISBN 10: 0130889849 / ISBN 13: 9780130889843

Edité par Lebanon, Indiana, U.S.A.: Prentice Hall, 2000

A propos de cet article

hardback book in fine condition. N° de réf. du vendeur 25152

Détails bibliographiques

Titre : Accelerating Customer Relationships: Using ...

Éditeur : Lebanon, Indiana, U.S.A.: Prentice Hall

Date d'édition : 2000

Reliure : Hardcover

Etat : Fine

A propos de ce titre

Synopsis :

In Accelerating Customer Relationships, a world-renowned CRM expert shows you how to build knowledge "InfoStructures" that deliver breakthrough profitability and customer loyalty. Ron Swift walks you step-by-step through integrating all customer "touchpoints'': retail sites, the Web, call centers, branches, telemarketing, direct mail, Internet portals, and beyond. Swift covers every aspect of enterprise-wide relationship management-strategies, processes, platforms, software, database, methodologies, partnerships, channels, and more. Through practical examples and case studies, you'll discover how to: - Identify your most profitable customers and find more just like them - Shorten your sales cycle by anticipating customer needs and desires - Manage your channel partnerships and all relationships more profitably - Maintain customer privacy and confidentiality while benefiting from profiling - Calculate the economic value of customer relationship management - Discover the key factors that make or break CRM and I/S projects The high-value, loyal customer is the No. 1 focal point for growth organizations worldwide! Today's relationship technologies give you an unprecedented opportunity to strengthen and deepen the customer relationships you care about most. This is the key-and the edge-to 21st century success for most businesses. Let Ron Swift show you how to do it-before your competitors do!

À propos de l?auteur:

RONALD S. SWIFT is Vice President, Customer Relationship Management Solutions, NCR Corporation, the world's leading supplier of Relationship Technologies that expand and enhance relationships with thousands of clients.