Actionable Gamification

Yu-Kai Chou

ISBN 10: 9395741678 / ISBN 13: 9789395741675

Edité par SIMON & SCHUSTER PUBLISHER, 2023

Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. N° de réf. du vendeur PR 9789395741675

Synopsis :

La nouvelle ère de la gamification et du design axé sur l'homme optimise la motivation et l'engagement par rapport au design traditionnel axé sur les fonctions. Au sein de l'industrie, les études sur la mécanique du jeu et la psychologie comportementale se sont multipliées. Cependant, peu de gens comprennent comment fusionner les deux domaines en conceptions d'expérience qui augmentent de manière fiable les indicateurs commerciaux et génèrent un retour sur investissement. Le pionnier de gamification Yu-kai Chou emmène le lecteur dans un voyage pour apprendre ses douze ans de recherche obsessionnelle dans la création du cadre d'octalyse, et comment appliquer le cadre pour créer des expériences attrayantes et réussies dans leur produit, leur lieu de travail, leur marketing et leur vie personnelle.

À propos de l?auteur: "Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the ""Gamification Gurus Power 100"" by RISE, and was also awarded ""Gamification Guru of the Year Award"" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more."

Détails bibliographiques

Titre : Actionable Gamification
Éditeur : SIMON & SCHUSTER PUBLISHER
Date d'édition : 2023
Reliure : Couverture souple
Etat : New
Edition : Edition internationale