The monograph evolves around the sociological understanding of steering the discourses surrounding the implementation of grand strategies. The authors conceptualise understanding complex social processes through the active steering of communication. They offer a solution for the struggles of the EU's inefficacy in implementing grand strategies.
Borut Rončevic is a professor of sociology at the Faculty of information Studies
(Slovenia), School of Advanced Social Studies (Slovenia) and senior researcher at
Rudolfovo research institute (Slovenia). His main research interests are technologies
and innovations in regional development and development of Central and East
European societies.
Tamara Besednjak Valič is an assistant professor of sociology at School of Advanced
Social Studies (Slovenia) and Faculty of Information Studies (Slovenia) and researcher
at Rudolfovo research institute (Slovenia). She is active in research on innovation, and
regional development along with change management interlaced with sociological
theory of social fields.