Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals

Ryan D Lunka

8 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2013

0321928636 / 9780321928634

Série : Livre 23 sur 80 - Classroom in a Book

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

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A propos de cet article

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They ll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: The basics of content management in Adobe Experience Manager How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products How to manage dynamic content that is targeted to specific audiences The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process.…

N° de réf. du vendeur CIN0321928636G

Titre
Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals
Auteur
Ryan D Lunka
Éditeur
Pearson Education (US)
Année de publication
2013
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0321928636
ISBN à 13 chiffres
9780321928634
Série
Livre 23 sur 80: Classroom in a Book

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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