Adscam: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy

Bob Hoffman

ISBN 10: 0999230743 / ISBN 13: 9780999230749

Edité par Type A Group, LLC, 2022

Leichte Kratzer / Abnutzungen / Druckstellen. The book delves into the evolution of the online advertising industry, revealing its transformation into a pervasive and corrupt system. Bob Hoffman argues that tracking-based advertising has escalated into a significant threat to democracy, characterizing it as a massive global fraud akin to organized crime. He highlights the complicity of major corporations and trade organizations, suggesting that this widespread normalization of unethical practices poses serious risks to society. Through this lens, the book critiques the integrity of modern advertising and its implications for consumers and democracy. N° de réf. du vendeur fd57ecd6-9c96-471d-9235-b9aff70f015d

Synopsis :

Everywhere we go on the web we are being followed. Everything we do on the web is being catalogued. This is called tracking. Tracking is just a pleasanter word for spying. By tracking us, marketers know who we talk to, what we say, where we go, and what we do. They know who our friends are, what our interests are, what our bank balances look like, what our sexual preferences are, what our political leanings are, and where we are at any moment. The consequences of all this surveillance have become shocking, disturbing, and dangerous. In Adscam, Bob Hoffman follows his #1 selling book BadMen to describe how online tracking has become a threat to individuals and to democratic societies, and has helped create one of the greatest frauds in history.

Détails bibliographiques

Titre : Adscam: How Online Advertising Gave Birth to...
Éditeur : Type A Group, LLC
Date d'édition : 2022
Reliure : Softcover
Etat : As New