Advanced Presentations by Design: Creating Communication That Drives Action

Abela, Andrew V., Ph.D.

ISBN 10: 0787996599 / ISBN 13: 9780787996598

Edité par Pfeiffer & Co, 2008

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00083103087

Synopsis :

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

À propos de l?auteur: Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.

Détails bibliographiques

Titre : Advanced Presentations by Design: Creating ...
Éditeur : Pfeiffer & Co
Date d'édition : 2008
Reliure : Couverture souple
Etat : Very Good