Advanced Theory and Practice in Sport Marketing

Eric C Schwarz

7 évaluations par Goodreads

Langue : anglais

Edité par Routledge, 2012

0415518482 / 9780415518482

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

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A propos de cet article

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. Advanced Theory and Practice in Sport Marketing goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.…

N° de réf. du vendeur CIN0415518482G

Titre
Advanced Theory and Practice in Sport Marketing
Auteur
Eric C Schwarz
Éditeur
Routledge
Année de publication
2012
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0415518482
ISBN à 13 chiffres
9780415518482
Édition
2ème Édition

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,74
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