Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

Donald Parente

ISBN 10: 0324422822 / ISBN 13: 9780324422825

Edité par South Western College, 1980

A propos de cet article

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.

N° de réf. du vendeur wbs9482227570

Détails bibliographiques

• Titre: Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
• Éditeur: South Western College
• Date de parution: 1980
• Langue: anglais
• ISBN à 10 chiffres: 0324422822
• ISBN à 13 chiffres: 9780324422825
• Édition: 4ème Édition
• État de l'article: Good

A propos de ce titre

Synopsis

ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

À propos de l?auteur

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.