Advertising Ethics Basic Ethics in Action

Edward Spence, Brett Van Heekeren

ISBN 10: 0130941212 / ISBN 13: 9780130941213

Edité par Pearson Prentice Hall, New Jersey, 2005

A propos de cet article

INGLESE Brossura con coperta editoriale lucida flessibile, banali le abrasioni alle estremità, segno di piegatura lunga al canaletto del dorso in prima, usato che mostra buonissime condizioni. Ottimo lo stato di conservazione interna, pagine bianche, cerniera perfettamente salda. Edizione inglese. N. pag. 140.

N° de réf. du vendeur KNS0024

Détails bibliographiques

• Titre: Advertising Ethics Basic Ethics in Action
• Éditeur: Pearson Prentice Hall, New Jersey
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0130941212
• ISBN à 13 chiffres: 9780130941213
• Reliure: Couverture souple
• État de l'article: OTTIMO USATO
• Catalogues du vendeur:
  • FILOSOFIA

A propos de ce titre

Synopsis

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.

Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

À propos de l?auteur

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.