Advertising Ethics

Spence, Edward; Van Heekeren, Brett; Boylan Series Editor Basic Ethics in Action Series, Michael

ISBN 10: 0130941212 / ISBN 13: 9780130941213

Edité par Pearson, 2004

N° de réf. du vendeur 0130941212-4-35844624

Synopsis :

For graduate and undergraduate courses in Media Studies, Communication Ethics, Marketing Ethics, and Business Ethics.

Text focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Includes case studies and refers to current professional codes and practices in the Advertising Industry and contemporary ethical theory. One in the Basic Ethics in Action applied ethics series, edited by Michael Boylan.

À propos de l'auteur:

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication – Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

Détails bibliographiques

Titre : Advertising Ethics
Éditeur : Pearson
Date d'édition : 2004
Reliure : paperback
Etat : Fair