Advertising and IMC : Principles and Practice

Mitchell, Nancy, Moriarty, Sandra E., Wells, William

ISBN 10: 0132163640 / ISBN 13: 9780132163644

Edité par Pearson Education, Limited, 2011

Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 283985-6

Synopsis :

<>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Présentation de l'éditeur: <>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Détails bibliographiques

Titre : Advertising and IMC : Principles and Practice
Éditeur : Pearson Education, Limited
Date d'édition : 2011
Reliure : Couverture rigide
Etat : Good
Edition : 9 Edition.