Advertising on the Internet, 2nd Edition

Zeff Robbin Lee

ISBN 10: 0471344044 / ISBN 13: 9780471344049

Edité par John Wiley & Sons, 1999

pp. 448. N° de réf. du vendeur 7598506

Synopsis :

How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources

Présentation de l'éditeur: How today′s most successful online advertisers and marketers maximize their online presence, and how you can too

This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today′s most successful online advertising and marketing initiatives, it gives you the inside track on:
∗ Successful online ad models
∗ Market research online
∗ Direct marketing, including opt–in e–mail, promotions, and sweepstakes
∗ Targeting and personalization
∗ Internet advertising management tools
∗ Traffic measurement and gauging the effectiveness of your ads
∗ Buying and selling ads on your Web site
∗ Advertising locally
∗ Advertising to an international market
∗ Legal aspects of Internet advertising
∗ How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)

On the companion Web site at www.wiley.com/compbooks/zeff you′ll find:
∗ Links to additional training and tool resources

Détails bibliographiques

Titre : Advertising on the Internet, 2nd Edition
Éditeur : John Wiley & Sons
Date d'édition : 1999
Reliure : Couverture souple
Etat : New
Edition : 2ème Édition