Advertising on the Internet

Zeff, Robbin, Aronson, Brad

ISBN 10: 047118330X / ISBN 13: 9780471183303

Edité par Wiley, 1997

Like New condition. A near perfect copy that may have very minor cosmetic defects. N° de réf. du vendeur L16M-01957

Synopsis :

It is estimated that Internet advertising will be worth over a billion pounds by the year 2000 and it becomes usual to see advertising on the Web as many companies attempt to determine how it all works and how traditional advertising staff can transfer to Internet advertising. This book aims to give advertising representatives, agents and marketing managers the hands-on information they need to place professional quality advertising on the Internet, covering a wide range of topics including how the Internet is used for advertising, locating the Web sites that are most appropriate for specific advertising needs, negotiating advertising contracts and working with Web representatives, selling advertising space on a personal Web site, designing Imnternet advertisements and assessing their success.

Quatrième de couverture: With an annual revenue growth of 75% to 100%, the Internet is the fastest–growing advertising medium in history and appears to be the most measurable and targetable of all advertising vehicles. This book tells you what you need to know to take advantage of the seemingly limitless opportunities now available in Internet advertising.

Whether you have a product or a service to sell, work at an advertising agency, are a marketing professional developing a media plan, a Web developer, graphic designer, or copywriter who′d like to break into the online advertising arena, or have a Web site with ad space to sell, this book is for you. Written by a team of online advertising experts, Advertising on the Internet covers absolutely all the bases from pricing to graphics to planning an online advertising campaign to finding a job in the industry. A crash course for newcomers and a priceless source of facts, figures, and contact information for experienced Internet advertisers, it fills you in on what you need to know to:

• Get up to speed with the state of the art in online advertising
• Learn how to measure the success of your ad campaign
• Sell advertising space on your own Web site
• Negotiate contracts, set prices, and work with ad networks
• Budget, plan, produce, and implement a successful Internet advertising strategy
• Design great online ads.

"If you′re considering running an Internet ad campaign, this book is an excellent way to kick off your education process."

Debra Aho Williamson Editor, Interactive Media & Marketing Advertising Age.

Détails bibliographiques

Titre : Advertising on the Internet
Éditeur : Wiley
Date d'édition : 1997
Reliure : Couverture souple
Etat : As New