Advertising: Principles and Practice (11th Edition)(Chinese Edition)

SANG DE LA MO LI YA TI . NAN XI MI QIE ER . CHA ER SI WU DE DENG . GUI SHI HE . TANG MEI YI

ISBN 10: 7300296904 ISBN 13: 9787300296906

Edit� par China Renmin University Press, 2021

Langue: chinois

Etat : Neuf Couverture souple

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Paperback. Pub Date: 2021-11-01 Pages: 416 Language: Chinese Publisher: Renmin University of China Press Advertising: Principles and Practice has been devoted to answering how advertising works since its first edition in 1989. The 11th edition is the result of a collaboration between communication advertising scholars and marketing scholars. The book focuses on branding and integrated marketing communication. broadly interprets advertising as marketing communication or brand communication. co.

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D�tails bibliographiques

Titre: Advertising: Principles and Practice (11th Edition)(Chinese Edition)
�diteur: China Renmin University Press
Date de parution: 2021
Langue: chinois
ISBN � 10 chiffres: 7300296904
ISBN � 13 chiffres: 9787300296906
Reliure: paperback
�tat de l'article: New

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