Advertising : Principles and Practice
Moriarty, Sandra, Burnett, John, Wells, William
ISBN 10: 0130835714 ISBN 13: 9780130835710
Edité par Prentice Hall PTR, 1999
Ancien(s) ou d'occasion
Couverture rigide
Vendeur
Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
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A propos de cet article
Description :
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 17344300-20
Synopsis :
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
Présentation de l'éditeur:
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
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Détails bibliographiques
Titre : Advertising : Principles and Practice
Éditeur : Prentice Hall PTR
Date d'édition : 1999
Reliure : Couverture rigide
Etat : Good
Edition : 5th Edition.