Advertising : Principles and Practice. Cet article n’est pas disponible.
Moriarty, Sandra, Burnett, John, Wells, William
Langue : anglais
Edité par Prentice Hall PTR, 1999
- Livre relié
- Occasion
Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West
Vendeur AbeBooks depuis 14 mars 2016
Etat: Occasion - Satisfaisant
EUR 9,35
Item description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur GRP27513882
- Titre
- Advertising : Principles and Practice
- Auteur
- Moriarty, Sandra, Burnett, John, Wells, William
- Éditeur
- Prentice Hall PTR
- Année de publication
- 1999
- État de l'article
- Good
- Reliure
- Couverture rigide
- Langue
- anglais
- ISBN à 10 chiffres
- 0130835714
- ISBN à 13 chiffres
- 9780130835710
- Édition
- 5th Edition.
- Poids de l'article
- 3,256 livres
- Dimensions
- N/A
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
Présentation de l'éditeur
The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.