Advertising Promotion (Dryden Press Series in Marketing)

A. Shimp, Terence:

ISBN 10: 0030211131 / ISBN 13: 9780030211133

Edité par Cengage Learning Services, 1999

Versand am folgenden Arbeitstag mit Rechnung daily shipping worldwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550. N° de réf. du vendeur 138439

Synopsis :

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * "Focus on Marketing Communications" boxes in each chapter detail-interesting developments in the field, while "Global Focus" boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students. * New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses.

Détails bibliographiques

Titre : Advertising Promotion (Dryden Press Series ...
Éditeur : Cengage Learning Services
Date d'édition : 1999
Reliure : Gebundene Ausgabe
Etat : Gut
Edition : 5ème Édition