Advertising and Selling (Classic Reprint)

Langue : anglais

Edité par Forgotten Books, 2018

1330272005 / 9781330272008

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Vendeur : Forgotten Books, London, Royaume-UniForgotten Books

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A propos de cet article

Print on Demand. This book provides a comprehensive guide to retail advertising and salesmanship, covering essential principles and practical techniques for success in these fields. The author, an experienced educator and advertising executive, draws upon decades of knowledge to present a thorough exploration of the art and science of persuasive communication and effective sales strategies. The book begins by emphasizing the importance of understanding the customer's mindset and using this knowledge to create compelling messages that resonate with their needs and desires. It delves into the development of effective advertising copy, including headlines, introductions, and item descriptions, and explores the strategic use of illustrations, typography, and layout to enhance the impact of advertisements. The author also stresses the significance of merchandising the advertisement, ensuring that it aligns with seasonal trends, stock availability, and the store's overall objectives. Furthermore, the book highlights the crucial role of planning and scheduling in maximizing the effectiveness of advertising campaigns. It provides practical guidance on developing advertising schedules, managing budgets, and coordinating advertising efforts with other marketing activities. The significance of collecting advertising materials, such as ideas, themes, and illustrations, from various departments within the store is also discussed, emphasizing the collaborative nature of successful advertising campaigns. This book is an invaluable resource for anyone seeking to enhance their skills in retail advertising and salesmanship. Its insights and practical advice empower readers to create impactful advertising campaigns that drive sales and build lasting customer relationships, ultimately contributing to the success and prosperity of retail businesses. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. …

N° de réf. du vendeur 9781330272008_0

Titre
Advertising and Selling (Classic Reprint)
Auteur
Guy Hubbart
Éditeur
Forgotten Books
Année de publication
2018
État de l'article
New
Type de livre
print-on-demand item
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1330272005
ISBN à 13 chiffres
9781330272008
Catalogues du vendeur
Marketing

Forgotten Books

London, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 2 juin 2021

Frais d'expédition de Royaume-Uni vers Etats-Unis

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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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