Age of Propaganda: The Everyday Use and Abuse of Persuasion

Pratkanis, Anthony R.; Aronson, Elliot

ISBN 10: 0716722119 / ISBN 13: 9780716722113

Edité par W H Freeman & Co, 1991

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0716722119I3N00

Synopsis :

The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded. Today, we are targets of an overwhelming barrage of mass persuasion efforts seeking to influence how we think, what we buy, how we vote, and what we value. "Age of Propaganda" gives the reader an analysis of the patterns, motives, and effects of these efforts. Drawing on the history of propaganda and modem research in social psychology, Pratkanis and Aronson show us mass persuasion in action-not just the tactics, but why they often work, and how we can protect ourselves from manipulation. "Age of Propaganda shlould be of interest to any reader who wants a revealing look at the powerful, often subtle, often unethical forms persuasion takes in our everyday lives.

Détails bibliographiques

Titre : Age of Propaganda: The Everyday Use and ...
Éditeur : W H Freeman & Co
Date d'édition : 1991
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket