Age of Propaganda : The Everyday Use and Abuse of Persuasion

Aronson, Elliot, Pratkanis, Anthony, Pratkins, Anthony

ISBN 10: 0716731088 / ISBN 13: 9780716731085

Edité par Freeman & Company, W. H., 2001

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5295217-6

Synopsis :

An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others, often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. Thoroughly revised and updated, this second edition of "Age of Propaganda" includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, the rise of talk radio, teen suicide, U.F.O abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Also included is a completely new chapter on how to protect yourself from unwanted propaganda.

À propos de l'auteur: ANTHONY PRATKANIS is at the University of California. - ELLIOT ARONSON is at the University of California, Santa Cruz.

Détails bibliographiques

Titre : Age of Propaganda : The Everyday Use and ...
Éditeur : Freeman & Company, W. H.
Date d'édition : 2001
Reliure : Couverture souple
Etat : Good