Age of Propaganda: The Everyday Use and Abuse of Persuasion

Aronson, Elliot, Pratkanis, Anthony

ISBN 10: 0805074031 / ISBN 13: 9780805074031

Edité par Holt Paperbacks, 2001

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_455353842

Synopsis :

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

À propos des auteurs:

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.

Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

Détails bibliographiques

Titre : Age of Propaganda: The Everyday Use and ...
Éditeur : Holt Paperbacks
Date d'édition : 2001
Reliure : Paperback
Etat : Very Good