Air Wars: Television Advertising in Election Campaigns, 1952-2008

Darrell M West

31 évaluations par Goodreads

Langue : anglais

Edité par SAGE Publications Inc, 2009

0872897788 / 9780872897786

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A propos de cet article

In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising's evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by them. Taking into account new data and the 2008 campaigns, every chapter has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates, including: the face-off between Obama and McCain in the general election; case studies of ad appeals during presidential and Senate campaigns; advertising strategies from the dramatic nomination fight between Clinton and Obama; advertising in congressional elections; material on ad buys, issue-advocacy advertising, and content analyses of campaign ads; and, ad stills aired during the 2008 elections.

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Titre
Air Wars: Television Advertising in Election Campaigns, 1952-2008
Auteur
Darrell M West
Éditeur
SAGE Publications Inc
Année de publication
2009
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0872897788
ISBN à 13 chiffres
9780872897786
Édition
5ème Édition

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,84
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