American Government: Continuity and Change

O'Connor

ISBN 10: 047197076X / ISBN 13: 9780471970767

Edité par Pearson Education (US), 1998

A propos de cet article

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N° de réf. du vendeur rev2627080262

Détails bibliographiques

• Titre: American Government: Continuity and Change
• Éditeur: Pearson Education (US)
• Date de parution: 1998
• ISBN à 10 chiffres: 047197076X
• ISBN à 13 chiffres: 9780471970767
• État de l'article: Good
• Poids: 1520 grammes

A propos de ce titre

Synopsis

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.

Quatrième de couverture

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. Management must understand how to translate new technologies and market opportunities into successful products and services. The scope of this book is unique. It seeks to integrate the fields of technological, market and organizational innovation. Based on European, Asian and American best–practice, experience and the latest research in management, Managing Innovation demonstrates that it is no longer sufficient to focus on a single dimension of innovation. Instead it takes an integrative and holistic approach to the management of innovation. It does this by the use of three key themes: the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. The use of these themes provides managers with the knowledge to understand, and the skills to exploit, innovation at both strategic and operational levels. Designed for MBA and MSc courses in the management of technology and innovation, Managing Innovation will also be relevant to managers at all levels, in both manufacturing and service sectors.