Analysis for Strategic Marketing

Rao, Vithala R.,Steckel, Joel H.

ISBN 10: 0321001982 / ISBN 13: 9780321001986

Edité par Addison Wesley Longman, Inc., 1998

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Synopsis :

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.

Présentation de l'éditeur:

Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.

Détails bibliographiques

Titre : Analysis for Strategic Marketing
Éditeur : Addison Wesley Longman, Inc.
Date d'édition : 1998
Reliure : paperback
Etat : Good