Angel Customers & Demon Customers Discover Which Is Which And Turbo-Charge Your Stock

Larry Selden; Geoffrey Colvin

30 évaluations par Goodreads

Langue : anglais

Edité par Penguin, 2003

1591840074 / 9781591840077

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A propos de cet article

One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.…

N° de réf. du vendeur 9781591840077

Titre
Angel Customers & Demon Customers Discover Which Is Which And Turbo-Charge Your Stock
Auteur
Larry Selden; Geoffrey Colvin
Éditeur
Penguin
Année de publication
2003
État de l'article
Collectible-Like New
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
1591840074
ISBN à 13 chiffres
9781591840077

SZ Global

Toronto, ON, Canada

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 3 octobre 2025

Frais d'expédition de Canada vers Etats-Unis

Article5 à 10 jours ouvrés3 à 5 jours ouvrés
Premier articleEUR 34,07EUR 36,75
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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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