Anthro-Vision: A New Way to See in Business and Life

Gillian Tett

1 184 évaluations par Goodreads

Langue : anglais

Edité par Blackstone Pub, 2021

1797126555 / 9781797126555

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A propos de cet article

In an age when technology, big data, and financial analysis defines business decision-making, award-winning financial journalist and anthropology PhD Gillian Tett presents a different idea: businesses can revolutionize their understanding of human behavior by studying consumers and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, algorithms, and business schools. Gillian Tett points to anthropology, or the study of human culture. Little understood compared to other social sciences such as psychology, anthropology is generally known as the study of exotic rituals, colorful tribes, ancient bones, primitive cultures, or even cannibalism. Yet anthropology has always offered a wealth of insights for professionals from business executives, investors, and analysts to political leaders, journalists, lawyers, and even computer scientists. Back in the nineteenth century, a group of London financiers founded the Cannibals Club a society dedicated to anthropology, with the goal of understanding unfamiliar cultures to become better equipped to make investments overseas. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as Adidas, Ford, JP Morgan, the US army, and more, shedding light on practical questions such as how internet users really define themselves; how advertising groups can best market pizza; why teenagers are so addicted to cell phones; or why bank traders miscalculate losses. Anthropologists train to get inside the minds of other people, even if those people seem as alien as cannibals. Their expertise not only helps them to understand other cultures, but also to appraise their own cultures with fresh perspective, as an insider-outsider. Anthropology makes the familiar seem unfamiliar and vice versa, giving us three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.…

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Détails bibliographiques

Titre
Anthro-Vision: A New Way to See in Business and Life
Auteur
Gillian Tett
Éditeur
Blackstone Pub
Année de publication
2021
État de l'article
Very Good
Langue
anglais
ISBN à 10 chiffres
1797126555
ISBN à 13 chiffres
9781797126555

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,80
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