Apple: The inside Story of Intrigue, Egomania, and Business Blunders

Carlton, Jim

ISBN 10: 0812928512 / ISBN 13: 9780812928518

Edité par Times Books, 1997

A propos de cet article

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Détails bibliographiques

• Titre: Apple: The inside Story of Intrigue, Egomania, and Business Blunders
• Éditeur: Times Books
• Date de parution: 1997
• Langue: anglais
• ISBN à 10 chiffres: 0812928512
• ISBN à 13 chiffres: 9780812928518
• Reliure: Hardcover
• État de l'article: Used; Good

A propos de ce titre

Synopsis

Book by Carlton Jim

Présentation de l'éditeur

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.