Application Of Data Mining Techniques: To Customer Classification And Clustering: The Case Of Ethiopian Telecommunications Corporation

Asres, Mulugeta; Asres, Mulugeta

ISBN 10: 3659271519 / ISBN 13: 9783659271519

Edité par Lap Lambert Academic Publishing, 2012

108 pages. 8.66x5.91x0.25 inches. In Stock. N° de réf. du vendeur 3659271519

Synopsis :

Data Mining is a multidisciplinary field that focuses on data analysis and understanding. It is the process of analyzing data from different perspectives and summarizing it into useful information such as patterns, classification, clustering or segmentation, etc. that used for prediction and decision making purpose. To analyze the market situation of business organizations like ETC, having customer data is vital, in this regard the telecom companies generate and stores a tremendous amount of data such as call detail data, network data and customer data. Such data has to be systematically classified and clustered based on certain parameters to study customer behavior which in turn helps to improve service provisioning, to plan strategically future requirements that results in customer satisfaction and maximize company’s revenue.

Présentation de l'éditeur: Data Mining is a multidisciplinary field that focuses on data analysis and understanding. It is the process of analyzing data from different perspectives and summarizing it into useful information such as patterns, classification, clustering or segmentation, etc. that used for prediction and decision making purpose. To analyze the market situation of business organizations like ETC, having customer data is vital, in this regard the telecom companies generate and stores a tremendous amount of data such as call detail data, network data and customer data. Such data has to be systematically classified and clustered based on certain parameters to study customer behavior which in turn helps to improve service provisioning, to plan strategically future requirements that results in customer satisfaction and maximize company’s revenue.

Détails bibliographiques

Titre : Application Of Data Mining Techniques: To ...
Éditeur : Lap Lambert Academic Publishing
Date d'édition : 2012
Reliure : Paperback
Etat : Brand New