Application of the Defender Consumer Model Classic Reprint
John R. Hauser
ISBN 10: 1332433421 ISBN 13: 9781332433421
Edité par Forgotten Books, 2018
Neuf(s)
PAP
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PBShop.store US, Wood Dale, IL, Etats-Unis
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A propos de cet article
Description :
New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332433421
Synopsis :
This book introduces a groundbreaking consumer model that challenges the established norms of marketing strategy. Utilizing a robust analysis of consumer preferences and economic principles, the author presents a comprehensive framework for understanding and predicting consumer behavior in competitive markets. Rooted in perceptual mapping and taste distribution, the model uniquely captures the interplay between product attributes and consumer preferences, offering a more granular and dynamic view of consumer choice. This approach significantly advances the field of marketing science by enabling marketers to tailor their strategies to the nuanced variations within consumer segments. Ultimately, the book empowers marketers to make informed decisions about product positioning, pricing, and promotional efforts, enhancing their ability to effectively compete in dynamic market environments.
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Détails bibliographiques
Titre : Application of the Defender Consumer Model ...
Éditeur : Forgotten Books
Date d'édition : 2018
Reliure : PAP
Etat : New
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Application of the Defender Consumer Model (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book introduces a groundbreaking consumer model that challenges the established norms of marketing strategy. Utilizing a robust analysis of consumer preferences and economic principles, the author presents a comprehensive framework for understanding and predicting consumer behavior in competitive markets. Rooted in perceptual mapping and taste distribution, the model uniquely captures the interplay between product attributes and consumer preferences, offering a more granular and dynamic view of consumer choice. This approach significantly advances the field of marketing science by enabling marketers to tailor their strategies to the nuanced variations within consumer segments. Ultimately, the book empowers marketers to make informed decisions about product positioning, pricing, and promotional efforts, enhancing their ability to effectively compete in dynamic market environments. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332433421_0
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Application of the Defender Consumer Model Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332433421
Acheter neuf
EUR 20,98
Expédition à EUR 3,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)