The Art of SEO: Mastering Search Engine Optimization

Enge, Eric; Spencer, Stephan; Stricchiola, Jessie

ISBN 10: 1491948965 / ISBN 13: 9781491948965

Edité par O'Reilly Media, 2015

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1491948965I3N00

Synopsis :

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

• Comprehend SEOâ??s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Googleâ??s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. Youâ??ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

À propos de l'auteur: Eric Enge is the founder and CEO of SEO consulting firm, Stone Temple Consulting, and is widely recognized as an expert on the topic of SEO. Stephan Spencer is author of Google Power Search, founder of the SEO firm Netconcepts (acquired by Covario) and of the SEO training/coaching program ScienceofSEO.com, and inventor of the SEO technology platform GravityStream. Jessie Stricchiola is the founder of Alchemist Media, Inc., a San Francisco search engine marketing company.

Détails bibliographiques

Titre : The Art of SEO: Mastering Search Engine ...
Éditeur : O'Reilly Media
Date d'édition : 2015
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket
Edition : 3ème Édition