The Art of Selling Rocket Science: Book 2. Winning Competitive Pursuits for Technical Services

Langue : anglais

Edité par Createspace Independent Publishing Platform, 2014

1499574797 / 9781499574791

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Livre broché

Etat: Occasion - Satisfaisant

EUR 10,97

 Frais de port gratuits 
Expédition nationale : Etats-Unis

Quantité disponible : 2 disponibles

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the human factors in how customers make buying choices, we contend there is art combined with the selling and buying of science. Selling technical professional services consists of two different components, both of which are critical. The first part is the technical content, familiar territory to engineers and applied scientists, based on their schooling, experience, and personality. However, the second component is the emotional side, relating to values, feelings, and human psychology. To many practitioners, this can be foreign and uncomfortable because they received almost no education in the topic. Because of these human factors in making buying choices, we contend there is art combined with the selling of science. Charles McIntyre and Harold Glaser are working professionals who have built their careers in the technical services industry. They titled the series The Art of Selling Rocket Science because they are fascinated with the marriage of science and creativity to connect highly technical professional services and the human side of how people make choices.…

N° de réf. du vendeur CIN1499574797G

Titre
The Art of Selling Rocket Science: Book 2. Winning Competitive Pursuits for Technical Services
Auteur
Harold Glaser
Éditeur
Createspace Independent Publishing Platform
Année de publication
2014
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1499574797
ISBN à 13 chiffres
9781499574791

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,78
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Description de la boutique

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Spécialité

Second Hand - All Genre

Profil professionnel du vendeur

SBYB, Inc.

900 Knell Road
Montgomery, IL Etats-Unis 60538