Vendeur
World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 20 décembre 2007
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00051900926
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences.
Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
À propos de l?auteur:
JOANNE SCHEFF BERNSTEIN, coauthor of the acclaimed and best-selling Standing Room Only, is an educator, consultant, speaker, and author in the field of arts and culture management and marketing. She is adjunct associate professor of business institutions at Northwestern University and taught arts management at the Kellogg Graduate School of Management for eight years. She consults with arts and service organizations and speaks frequently to audiences worldwide.
Titre : Arts Marketing Insights: The Dynamics of ...
Éditeur : Jossey-Bass
Date d'édition : 2006
Reliure : Couverture rigide
Etat : Good
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Etat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. N° de réf. du vendeur 00098230763
Quantité disponible : 1 disponible(s)
Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
Hardcover. Etat : Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. N° de réf. du vendeur mon0001481525
Quantité disponible : 1 disponible(s)
Vendeur : HPB Inc., Dallas, TX, Etats-Unis
Hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_453401075
Quantité disponible : 1 disponible(s)
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
Hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_446738948
Quantité disponible : 1 disponible(s)
Vendeur : AFFORDABLE PRODUCTS, Millbury, MA, Etats-Unis
hardcover. Etat : Very Good. Page tan with age but has no markings. Ships promptly. N° de réf. du vendeur PALL-00330-09-17-2022
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 2486020-6
Quantité disponible : 2 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0787978442I3N00
Quantité disponible : 1 disponible(s)
Vendeur : Orphans Treasure Box, Champaign, IL, Etats-Unis
hardcover. Etat : As New. Appears to be unused. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids. N° de réf. du vendeur ADF-05042023-KAW063
Quantité disponible : 1 disponible(s)
Vendeur : TextbookRush, Grandview Heights, OH, Etats-Unis
Etat : Like New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. N° de réf. du vendeur 52518616
Quantité disponible : 1 disponible(s)
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
hardcover. Etat : Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000810654U
Quantité disponible : 1 disponible(s)