The Attention Economy : Understanding the New Currency of Business. Cet article n’est pas disponible.The Attention Economy : Understanding the New Currency of Business

This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.

Thomas H. Davenport is Director of the Accenture Institute for Strategic Change, a Professor at the Boston University School of Management, and a Distinguished Scholar in Residence at Babson College. John C. Beck is a Senior Research Fellow with the Accenture Institute for Strategic Change and a Professor at the Andersen School of Management at UCLA.