The Attention Merchants: The Epic Struggle to Get Inside Our Heads

Tim Wu

5 054 évaluations par Goodreads

Langue : anglais

Edité par Atlantic Books, United Kingdom, London, 2017

1782394850 / 9781782394853

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A propos de cet article

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR009121736

Titre
The Attention Merchants: The Epic Struggle to Get Inside Our Heads
Auteur
Tim Wu
Éditeur
Atlantic Books, United Kingdom, London
Année de publication
2017
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1782394850
ISBN à 13 chiffres
9781782394853
Poids de l'article
376 grammes
Dimensions
131.0 x 198.0

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