Augmented Reality and Virtual Reality: Empowering Human, Place and Business (Progress in IS)

ISBN 10: 3319877038 / ISBN 13: 9783319877037

Edité par Springer, 2018

A propos de cet article

New. N° de réf. du vendeur ERICA80033198770386

Détails bibliographiques

Titre : Augmented Reality and Virtual Reality: ...

Éditeur : Springer

Date d'édition : 2018

Reliure : Paperback

Etat : New

Type de livre : book

A propos de ce titre

Synopsis :

Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
Especially focuses on the application of AR and VR in various industries
Approaches AR and VR from a business and management perspective

À propos de l?auteur:

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.