Augmenting Customer Retention Through Big Data Analytics (Hardcover)

Reena Malik

ISBN 10: 1774917211 / ISBN 13: 9781774917213

Edité par Apple Academic Press Inc., Oakville, 2024

A propos de cet article

Hardcover. Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.Key features: Provides valuable insights on formulating customer retention strategies using big data analyticsDiscusses the application of big data for reducing churn rateDemonstrates strategies for using big data analytics to improve efficiency and customer serviceWith its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention. Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

N° de réf. du vendeur 9781774917213

Détails bibliographiques

• Titre: Augmenting Customer Retention Through Big Data Analytics (Hardcover)
• Éditeur: Apple Academic Press Inc., Oakville
• Date de parution: 2024
• Langue: anglais
• ISBN à 10 chiffres: 1774917211
• ISBN à 13 chiffres: 9781774917213
• Reliure: Hardcover
• État de l'article: new

A propos de ce titre

Synopsis

Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

À propos de l?auteur

Reena Malik, PhD, is currently working as Assistant Professor at Chitkara Business School at Chitkara University, Punjab, India. She is actively involved in research areas such as consumer behavior, brand management, customer satisfaction, etc. She has three books to her credit and has been teaching subjects in her field for the last 10 years. She has published research papers and book chapters with many prestigious publishers. She holds a PhD in Marketing Management and did her postgraduate work in Commerce and Management.

Ambuj Sharma, PhD, is currently working as Assistant Professor at the Govind Ballabh Pant Social Science Institute Alumni Association, Prayagraj, UP, India. His research areas are diversity management, human resources practices, and disability studies. He has published many papers in international journals (SCOPUS and WoS indexed) and presented papers at international conferences (Hungary, France, Poland, Slovakia, Italy, Austria, and Czech Republic). He acquired his doctoral degree in Management and Business Administration Sciences from Szent Istvan University, Hungary. Prior to his PhD, he completed his master's in Business Studies from AMET/Alagappa University, India.

Prashant Chaudhary, PhD, is currently working as Associate Professor at the WPU School of Business at Dr. Vishwanath Karad MIT World Peace University, Pune, India. He has authored two books and also published many research papers and case studies in internationally reputed journals, indexed in ABDC, Scopus, and Web of Science. He is associated with several book publishers as a content reviewer. He is a reviewer with the journals Marketing and Management of Innovations; Asian Journal of Management Cases; and Green and Low-Carbon Economy. He has been awarded with an Innovative Educator Award, conferred by the Valia Centre of Excellence (Mumbai), in collaboration with The Hindu Business Line, and he holds an honorary Rosalind Membership.