Automotive Data Mining 101: Basic Principles Of Data Mining Your Customer Base

Northburg, Tim

ISBN 10: 1494289660 / ISBN 13: 9781494289669

Edité par CreateSpace Independent Publishing Platform, 2014

In. N° de réf. du vendeur ria9781494289669_new

Synopsis :

Automotive Data Mining 101 is a complete guidebook to help you instill processes throughout your dealership to mine your customer base; Equity Analysis, Warranty Expiration, Manifest Lists, Lease Term Expiration, Orphan Owners, Lost Service Customers, Declined RO’s. There are many reasons to mine your current customer base for new opportunities in both your sales and service drive. We outline systematic processes for contacting and following the customers you already have “won” to your dealership. You too can master your data.

À propos de l?auteur: Tim Northburg started his automotive career in 1996 selling cars where he learned highly valuable customer service and needs based selling skills. In 1998 he gained international experience while managing a Rover, MG, MINI Cooper dealership in Chester, England. Since 2000, he has moved into upper management where he currently trains, motivates and leads his highly successful team of sales professionals. He has three years experience running the Business Development Center where he learned valuable customer follow-up, incoming phone call, prospecting, and owner retention techniques and skills. He spent six years as a Used Car Manager /Desk Manager and is fully trained in Finance, Marketing and Public Relations. In 2010 he became a Sales Manager and E-Commerce Director at a highly successful Honda, GMC, Buick Dealership. Tim Northburg’s commitment and dedication to the business, and the sales people he leads, is evident in this complete training guidebook. He shares the knowledge gained, throughout his career, because he wants others to succeed like he has.

Détails bibliographiques

Titre : Automotive Data Mining 101: Basic Principles...
Éditeur : CreateSpace Independent Publishing Platform
Date d'édition : 2014
Reliure : Couverture souple
Etat : New