There Is No B2B or B2C : It's Human to Human: H2H

Bryan Kramer

102 évaluations par Goodreads

Langue : anglais

Edité par Substantium, 2017

1640079335 / 9781640079335

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

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Expédition nationale : Etats-Unis

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A propos de cet article

As marketers, we've been trained to speak business to business (B2B) or business to consumer (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like synergy and speeds and feeds to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be Delightfully Disruptive - Insights into building a Social Business - What it means to have a Focker Moment and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.…

N° de réf. du vendeur 00104355699

Titre
There Is No B2B or B2C : It's Human to Human: H2H
Auteur
Bryan Kramer
Éditeur
Substantium
Année de publication
2017
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1640079335
ISBN à 13 chiffres
9781640079335

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,78
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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